Splitpixel Blog

, Jan 1, 1970 12:00:00 AM

Our favourite digital marketing campaigns of 2016

Posted by jasonSP on Dec 14, 2016 4:01:00 PM

It's been a strange year, 2016. Elections, referendums, a seemingly endless list of beloved celebrity deaths, disasters, crises and more – for many it's been a year of more bad than good.

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Topics: Digital Marketing

How to find the right digital agency

Posted by jasonSP on Dec 1, 2016 10:00:58 AM

It can be difficult for a lot of companies to outsource. For many, it represents a loss of control, or accepting that you can't handle something internally – but it shouldn't be a negative decision. Using a digital agency can help your business achieve the best possible results online, while you focus on your core business activity – i.e., the products or services your digital presence is attracting people to! But above all, working with a digital agency is a partnership.

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Topics: Digital Marketing

Content Marketing is the New Branding

Posted by jasonSP on Nov 14, 2016 5:02:35 PM

In the early days of marketing and advertising, the way to sell a product or service was to explain its benefits. This is the best, we're the experts, and so on. Everything remained very focused on the actual product itself.

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Topics: Digital Marketing, Inbound Marketing, Outbound Marketing

Digital Trends for 2017

Posted by jasonSP on Nov 9, 2016 3:45:27 PM

Another year is coming to a close, and it's time to look ahead to the next 12 months. 2016 will be known as the year of Brexit, of Clinton v. Trump, and the year Pokémon Go took over our office for a few months (Rob's Snorlax remains the most powerful of the Splitpixel Pokémon) – but what will 2017 bring?

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Topics: Digital Marketing, Web Design

The nine most common digital marketing mistakes

Posted by jasonSP on Oct 12, 2016 8:50:56 AM

Digital and search marketing have been around for quite a while, but are still relatively new concepts for a lot of businesses. As such, there are plenty of organisations out there muddling through, struggling to be heard, or just outright getting everything wrong.

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Topics: Digital Marketing

The Digital Marketing Dictionary

Posted by jasonSP on Oct 6, 2016 11:11:47 AM

Marketing comes with plenty of jargon, and digital industries probably have even more. Combine the two and you're definitely onto a winner when it comes to acronyms, buzzwords and technical info!

This is our dictionary of digital marketing basics – a glossary intended to demystify digital marketing terminology, and what digital marketers are actually talking about a lot of the time.

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Topics: Digital Marketing

The seven best tools for measuring the success of your digital marketing plan

Posted by jasonSP on Sep 13, 2016 10:15:04 AM

Digital marketing moves so quickly that it can be hard to know exactly what success looks like – and getting everyone in your organisation to agree on this can be just as complicated. Fortunately, there are plenty of online tools available to help you measure the success of a digital marketing plan in whatever form you're working towards – these are some of our favourites.

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Topics: Digital Marketing, Reporting

How to engage and encourage your customers to become brand advocates

Posted by jasonSP on Sep 9, 2016 3:34:23 PM

There's no such thing as free advertising. Twitter, for example, is free to use to promote your services, but it still takes time (and time, of course, is money) to build a following, craft your tweets, and engage with your customers to keep them coming back and to get them talking about you.

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Topics: Digital Marketing, Digital PR, Inbound Marketing, Social Media

What is AMP and why should Digital Marketers be interested?

Posted by jasonSP on Aug 22, 2016 2:53:54 PM

There has been a lot of discussion recently about Accelerated Mobile Pages (AMP). What are these you might ask? Well, if you have used Google on your mobile to look at news from the likes of the Guardian or BBC, you will probably have seen a new carousel that appears at the top of the search engine. Well, those are Accelerated Mobile Pages (AMP).

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Topics: Digital PR, Search Engine Optimisation SEO

What are CTAs and why do we need them?

Posted by jasonSP on Aug 15, 2016 12:47:29 PM

A CTA, as the name ‘call to action’ would suggest, is a means of encouraging the audience to participate in something or take some form of action. CTAs usually take the form of an image, button or line of text.

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Topics: Web Design